The Suez Canal blockage is more than just an international trade problem,

The company that owns the Ever Given - Evergreen - has made headlines for all the wrong reasons, as the company's name is plastered across the ship in giant letters. 

To make matters worse, a truck carrying an Evergreen container blocked traffic in China over the weekend, adding to the company's woes. 

Bodo Lang, from the University of Auckland marketing department, told Kate Hawkesby it is a brand disaster for the company.

He says that the public will remember the name, and it may trend on social media, but the wider public isn't really Evergreen's target market. 

"The big question is whether importers and exporters, the customers of Evergreen, will ship business elsewhere."

Lang says that the company's share price hasn't been impacted so far by the incidents. 

He says that any further issues could worsen the impact, such as containers falling off the ship while it's stuck there. 

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