The Wall Street Journal reports a basic, 30-second ad for Super Bowl XLIX today will set a company back a whopping $4.5 million.

That's $9 million a minute. It's around $150,000 a second.

Since 1967 the price has gone from something in the area of $40,000 to today's reported figure of $4.5 million. An increase of more than 10,000 percent.

Here's a look back from Super Bowl I to Super Bowl XLIX of the cost of a 30-second commercial. Since 2004 it has doubled:

2015: $4.5 million

2014: $4 million

2013: $4 million

2012: $3.5 million

2011: $3 million

2010: $2.5-2.8 million

2009: $2.4-$3 million

2008: $2.7 million

2007: $2.6 million

2006: $2.5 million

2005: $2.4 million

2004: $2.2 million

2003: $2.1 million

2002: $1.9 million

2001: $2.1 million

2000: $1.9 million

1999: $1.6 million

1998: $1.3 million

1997: $1.2 million

1996: $1.085 million

1995: $1.15 million

1994: $900,000

1993: $850,000

1992: $850,000

1991: $800,000

1990: $700,000

1989: $675,000

1988: $645,000

1987: $600,000

1986: $550,000

1985: $525,000

1984: $368,000

1983: $400,000

1982: $324,000

1981: $324,000

1980: $222,000

1979: $185,000

1978: $162,000

1977: $125,000

1976: $110,000

1975: $107,000

1974: $103,000

1973: $88,000

1972: $86,000

1971: $72,000

1970: $78,000

1969: $55,000

1968: $54,000

1967: $42,000