A real-life version of the Kwik-E-Mart featured in The Simpsons has opened in South Carolina.

The shelves of the new attraction in Myrtle Beach are stocked with all kinds of memorabilia inspired by the iconic animated series including iconic pink confections from Lard Lad Donuts and Squishees frozen drinks.

However, beer drinkers will be disappointed to learn that the Duff brand name has been placed on non-alcoholic energy drinks, according to the Daily Mail.

A real-life Kwik-E-Mart from The Simpsons opened in Myrtle Beach, South Carolina. Photo / WBTW

The first full-service Kwik-E-Mart in the world celebrates the long-running animated series centered around Bart Simpson, his parents, Homer and Marge, sisters Lisa and Maggie and other characters in the fictional town of Springfield.

Written on the wall of the new store is one of the show's most well-known catchphrases by Kwik-E-Mart owner Apu: "Thank you, come again!"

The attraction is the result of four years of planning by developers who hope it will bring more tourism revenue to the seaside community.

The new store's first customers were a family with three generations of Simpsons' fans.

Fans can also buy pink pastries inspired by Lard Lad Donuts - both edible and plus versions. Photo / WBTW

The shelves are stocked with items inspired by the show including Squishees frozen drinks. Photo / WBTW

"A 64-year-old grandmother, her son and daughter-in-law, and their three children," developer Mark Cornell told WBTW.

"They were all sort of arguing about who were stronger fans, but to see three generations walk through the door that all love The Simpsons, how can you say that about anything else?"

The store will eventually be linked to the Aztec Theater, another business inspired by the show, that's opening later this year.