A McDonald's customer has died as the result of a "freak accident" in a restaurant's drive-through,

The bizarre accident occurred at an outlet in Vancouver, Canada, when the driver of a vehicle got pinned between his car door and its frame.

Vancouver Police Department released a statement confirming that a man died at a McDonald's location around 5:30am Wednesday morning.

According to the statement, the victim had pulled up to the window to pay for his order. At one point, he dropped an object out of his car and attempted to pick it up.

In order to do so, he opened his door.

Unfortunately, the vehicle then rolled forward and collided with a part of the restaurant's structure. The victim became pinned between the door and the frame. Emergency workers were called to the scene and first responders attempted to revive the driver.

Constable Tania Visintin said: "Efforts were made by first responders to revive the man, but tragically, he died on scene. This is an absolutely heartbreaking scenario. Our deepest condolences go out to the family and friends of this man."

The incident is being investigated by the local coroner along with the police collision investigation team.

Visintin described the incident as a "freak accident" when speaking with Edmonton City News. According to her, fatal car accidents typically involve multiple vehicles, while this particular incident only involved the victim's car.

Local reporters described the incident as "horrific" on Twitter, revealing the man – who has not yet been named – was "crushed" to death.

- Rebekah Scanlan, news.com.au