The Australian cricket team have been rocked by fresh allegations of ball-tampering, just 15 months after the scandal that saw three players banned and their coach step down.

Adam Zampa has come under the scrutiny of fans after footage of him taking an object from his pocket in between balls during Australia's Cricket World Cup defeat to India went viral on social media.

In the first of two clips, in the 14th over of the Indian batting innings, the leg-spinner can be seen first removing a white substance from his left pocket and transferring it to his right.

In the second clip 10 overs later, Zampa put his hand in his right pocket twice, before appearing to rub something on the ball before bowling.

Australian captain Aaron Finch strongly denied any wrongdoing when asked about the television footage after the match, which the Aussies lost by 36 runs.

"I haven't seen the photos, but I know that he has hand warmers in his pocket," Finch said.

"He has them every single game he plays. I honestly haven't seen them, so I can't comment too much on it. But I know for a fact that he has hand warmers every game."

Zampa had a disappointing outing with the ball, conceding 50 runs in six wicketless overs.

In March last year, the cricket world was stunned when Cameron Bancroft was caught on camera using sandpaper on the ball during a test against South Africa in Cape Town.

The young batsman later admitted to roughing up the ball and was handed a nine-month suspension from the game.

Then Australian captain Steve Smith and senior player David Warner were both banned for 12 months for their role in the controversy.

Darren Lehmann quit as head coach shortly after the scandal, amid a Cricket Australia investigation into the team's culture.

"This is something fishy," one fan wrote on Twitter, after capturing the Zampa footage. Another called for the International Cricket Council (ICC) to investigate.

"Can you take a look at this ICC ? What Zampa used during match?"

This is something fishy.....what zampa did with the ballll#iccworldcup2019 #bcci🙄🙄🙄 pic.twitter.com/FILy5OyAze

— Sumit (@Sumit22218181) June 9, 2019

Can you take a look at this @ICC ? What Zampa used during match?@BCCI @cricketcomau @cricketworldcup #INDvAUS #AUSvIND pic.twitter.com/gYW07fvTFo pic.twitter.com/8FJYJZhSC8

— Siddharth (@Siddhar70909) June 9, 2019

Ball Tampering 2.0 👏🙏 #INDvAUS #Zampa #CWC19 pic.twitter.com/NHs4CODoNZ

— Sir Ravindra Jadeja (@SirJadeja_Real) June 9, 2019

What was Zampa trying to do? 😱 #INDvAUS pic.twitter.com/TcCVyvHkIB

— MusaiB Khan (@imusaibkhan) June 9, 2019

Smith and Warner have both been included in Australia's World Cup squad, after their bans ended in April. As expected, it's been far from a warm welcome from some fans.

The Indian victory ended Australia's 10-match winning streak and has underlined India's World Cup title ambitions ahead of their clash against the Black Caps on Thursday night (NZT).