An American forestry safety expert says the biggest challenge facing the industry is people's safety beliefs.
The forestry safety summit is underway in Rotorua today.
The forestry industry in British Columbia has undergone a huge safety transition over the past few years.
Keynote speaker and CEO of British Columbia Forest Safety Council Reynold Hert says it takes time to change the culture of an industry.
"Initially when we were starting on this, a lot of people would have just said, 'this is a different and challenging industry and injuries are simply going to happen'."
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