A new study has revealed beer is becoming more popular among Kiwi's and the approach by people to it is encouraging.
Findings revealed 59 percent of current beer drinkers perceive it as a premium option to have with food.
Executive Director of The Brewers Association Dylan Firth says more than half of current beer drinkers are now choosing it as their beverage of choice while dining out.
He says we’re a nation of beer lovers who are starting to give beer the respect it deserves.
The study also revealed three-quarters of people are choosing beer when in a social situation.