There's a growing interest in lavender tourism in the Waikato region.
Most North Island lavender growers have just finished harvesting this year's crop, and some are still fielding calls from tourists wanting to visit the perfumed fields.
New Zealand Lavender Growers Association regional co-ordinator Mike Alspach says floods of tourists have come down from Auckland this year.
"There's also been a big increase in the number of people who want to visit lavender farms, predominantly from the Asian community."
Meanwhile, lavender growers are rejoicing - this summer's hot, dry weather has made for a bumper harvest.
Most North Island lavender growers have just finished harvesting this year's crop.
Alspach says hot weather means high quality lavender oil.
"The hot summer now is really good for harvesting. The quality of the oil is more affected by the harvesting temperatures."