A new push could be made to get more Kiwi music played on air.

The idea's being promoted in just released briefing papers from funding agency NZ On Air.

The document says the voluntary 20 per cent target is rarely being met by commercial broadcasters - despite it being a formal agreement between the industry and the Minister of Broadcasting.

NZ On Air's advising the Minister, Amy Adams, that she can play an important role in regenerating interest and commitment to the quota