Tonight's international release of the latest Hobbit instalment should see more international visitors to New Zealand.

With the final chapter in the trilogy screening in London, those running the Matamata Hobbiton Movie Set Tours are getting ready for an influx of excited tourists.

Hobbiton marketing manager Shayne Forrest told Newstalk ZB's Susan Wood while they mainly attract the international market, they're keen to get more kiwis onboard.

"We're still sitting around 15 percent domestic and 85 percent international. That does pick up around this time of year when we have our movies released, but it's great we're getting more kiwis in and we'd love to see more."