A complaint about a Glassons ad showing a woman riding a bull has been thrown out.

A number of people complained it was offensive, claiming it showed that abusing an animal was acceptable, and glamorised bull riding.

The Advertising Standards Authority says it did not promoted animal cruelty and work went in to minimise any harm to the animals when the ad was made.

It says it notes the philosophical opposition to bull riding of some of those who complained, but the ad doesn't breach advertising standards.