Updated 2.51pm: A 16-year-old boy is dead after a hunting incident near Whakatane this morning.
Bay of Plenty Police District Command Centre's Sergeant Dennis Murphy says police were alerted to the incident around 8 eight o'clock.
"A 16 year old male was duck hunting, and while hunting a firearm was discharged. As a result of that he is now unfortunately deceased."
Whakatane CIB are investigating the death at Matata but are treating it as a hunting incident.
The boy was one of three teenagers duck shooting at Greig Road today.
He died at the scene.