One person has died after two people fell from a ute in a Hawke's Bay beach town on Monday night.

Police and a rescue helicopter were called to Harper Rd, Waimārama, about 7.50pm where they found two people with serious injuries, a police spokeswoman said.

One person died at the scene, and another person was taken to hospital with serious injuries.

The Serious Crash Unit attended, she said.

Police were working to speak with a number of people who were at the scene, as part of the ongoing investigation into what happened.