Retailers have been blown away by the huge crowds coming through malls for Boxing Day sales yesterday.
Huge crowds of shoppers were been reported at malls and outlet stores all over the country.
Exact figures of how many shoppers went bargain hunting aren't available yet, but St Luke's Mall in Auckland reported that their 2000 space carpark was full for the entire day.
Westfield spokesperson Deb McGhie said the story was much the same at all five Westfield centres around the country.
"Didn't even drop off, it continued to be busy all day. Lots of queues, a lot of managing people within stores, and queues outside of stores."
And there'll be little respite for retailers, as McGhie said shoppers will continue to be able to hunt down bargains over the coming days.
"You usually will find the majority of the major retailers will continue with their Boxing Day sales for another two to three days."
The holiday shopping period will be a relief for retailers, as it shows that online sales won't kill off people's drive to bargain hunt in actual stores.
Amazon Australia is among the web retailers trying to entice buyers with online Boxing Day price slashing, while many Kiwis were listing unwanted Christmas gifts as soon as they were opened.
Retail New Zealand's Greg Harford said retailers do need to be online to survive.
"They also need to have a bricks and mortar presence in many cases. Customers are looking for that. They want to be able to touch and feel things."