Auckland Council is announcing new measures to crack down on illegal rubbish dumping.
$200,000 has been allocated to fund a dumping hotline, twice as many cameras in dumping hotspots, and more resources to pursue prosecutions.
Mayor Phil Goff says illegal dumping is a blight on the city, particularly in the South.
Mr Goff says there is a particular place along the road he drives down daily where "two or three times a week there will be new lots of rubbish dumped."
He says the purpose of spending more money to combat dumping is to send a message to those responsible.
"We want people to know that if they're going to be irresponsible, and load the costs of their rubbish onto other ratepayers, we're going to do whatever we can to get prosecutions against them so that there are real sanctions," Mr Goff says.
The hotline for reporting illegal dumping is 0800 No Dump.