Publish Date
Monday, 26 November 2018, 12:14p.m.

There are some things I guess I always assumed were pretty much the same.

Electric toothbrushes.

Different from normal toothbrushes, sure. But how different from each other could they really be?...



Well for a start, it's black. I mean; come on.

The 360PRO is not just another toothbrush.

Some toothbrushes have a couple of different speeds. The 360PRO has five. Count 'em; FIVE.

Some toothbrushes will last a few days, or maybe a week between charges. The 360Pro keeps brushing for a month.

Oh, and did I mention it's black?

What would you expect from a tooth brush designed right here in New Zealand?

If you're some kind of crazy person who doesn't think black is just the coolest colour ever for a toothbrush to be, you can still get it in white. But seriously, why would you?

Remember, there's a big difference between conventional electric brushes and sonic devices like the 360PRO - about 10 times the difference. While an electric brush might vibrate anywhere between 2,500 and 8,000 strokes per minute, the 360PRO can get up to 40,000! There's really no comparison.

So about those five modes; Clean, White, Polish, Soft and Sensitive... how great is it to have those last two modes to cater for people with sensitive teeth and gums? Before the 360PRO, options were pretty limited for those seeking a more gentle clean.

I'm at other end of the scale, of course. When I brush, I want to know I've brushed. White mode is a more pronounced, slightly pulsating sensation - almost violent, but in a good way. This is recommended for dealing with coffee and other similar stains. I just like it because after my 2 minute cycle, I can physically feel my teeth shining... even with my eyes closed.


The handle is reasonably thick and because it's more square than round, its very easy to hold which is obviously important in wet, slippery environments like bathrooms. The 360PRo comes with two heads in their own case with a lid. These are straightforward to attach and remove but at first I was surprised to see a slight gap between the base of the head and the handle. Then I realised this is to ensure clearance for the 360PRO's powerful brush strokes. The other advantage is it allows space to rinse between the head and handle. I've seen gunge build up under other toothbrush heads and it ain't pretty, let me tell you.

Like other brushes, the 360PRO runs for two minutes at a time, pausing every thirty seconds to remind you to move on to the next bit of your mouth. As I mentioned though, unlike other brushes the battery life on this thing is pretty astounding. The wireless inductive charging base (also black) is very compact, so it won't take up much space on your bathroom vanity but to be honest, I use the charger so rarely I keep it in the drawer. In fact, I've been brushing with the 360PRO for a couple of weeks now and I've only charged it once, when I first got it. This makes it a viable option to take with you if you're going away for weeks, not just days.

Ideally you'll want to take it with you if you're going to be staying in some kind of communal bathroom situation, because you'll have the coolest toothbrush of anybody there, hands down.

Did I mention it's black?

Oh yeah... and the button is silver.

Come on.

Click here for more information and pricing on the 360PRO sonic toothbrush.

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