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Cadbury's Pineapple Lumps block causes frenzy in Australia

Author
Hannah Paine, news.com.au,
Publish Date
Thu, 17 Oct 2019, 6:16PM
The cult New Zealand chocolate has found its way into Australian stores.
The cult New Zealand chocolate has found its way into Australian stores.

Cadbury's Pineapple Lumps block causes frenzy in Australia

Author
Hannah Paine, news.com.au,
Publish Date
Thu, 17 Oct 2019, 6:16PM

Move over Caramilk, it looks like there's a new favourite chocolate on the Australian block.

In September Cadbury announced it would be launching a limited edition range of Pascall's Pineapple Lumps blocks in New Zealand.

But the fact that the cult treat was combining with Cadbury chocolate for a special run in New Zealand, it left Australian fans disappointed — until now.

In what seems to be either the actions of an international chocolate-smuggling ring or just a stealth marketing move by Cadbury (we're going to guess it's the latter), Pascall Pineapple Lumps chocolate blocks have been popping up in Australian stores this week.

Taste.com.au was among the first to spot the limited edition chocolate blocks in grocery stores, while eagle-eyed shoppers have also shared their finds on social media.

 

View this post on Instagram

Yes, it exists. Yes, I have it. Yes, it's AWESOME! #cadbury #pineapplelumps #newzealand

A post shared by Hammo (@scotthuk) on Oct 14, 2019 at 11:27pm PDT

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