One of Coromandel's most popular beachfront campgrounds is about to be put on the market.

The iconic Hahei Holiday Resort campground is going up for sale, only a few weeks after the Whangamata Motorcamp went on the market.

Holidays Parks Association chief Fergus Brown says campgrounds on privately owned land are always at risk of being sold to developers.

He says it's sad to lose such popular parks, but they're on the market so it's up to the purchasers to decide what they want to do with them.