A number of Kiwi retailers are offering rock bottom prices today, inspired by a US shopping phenomenon.

Black Friday is catching on in New Zealand, with some retailers offering discounts of up to 70 percent.

Retail New Zealand general manager, Greg Harford told Andrew Dickens he's not surprised to see the trend take off here.

"New Zealanders are shopping online, offshore and they're shopping on American websites and they're seeing the deals that are available on Black Friday from overseas and retailers are responding."

LISTEN ABOVE AS GREG HARFORD SPEAKS WITH ANDREW DICKENS