Despite criticism in some quarters, it's widely accepted there was much more to Hugh Hefner than mansions and beautiful women.
The Playboy founder and civil rights activist died yesterday at the age of 91.
He's being credited with changing Americans' attitudes towards sex more than anyone.
American journalist Roger Simon says 'Hef' was a leading voice for the rights of many, including women.
LISTEN ABOVE AS ROGER SIMON SPEAKS TO TIM DOWER ON THE CONTROVERSIAL PLAYBOY