A Danish radio host has sparked outrage from listeners after he hit a baby rabbit to death during an on air debate on animal rights.

The Daily Mail reports DJ Asger Juhl hit the bunny multiple times with a bike pump, angering an animal rights campaigner who chased the the DJ around the studio.

The station later claimed the act was to raise awareness of 'the hypocrisy of animal welfare'.

The DJ claimed to take the stunt a step further, taking the bunny's carcass home and to reportedly cook it.

A call of a boycott of the station is already underway.