TV is under fire for making an unsavoury comment about Christchurch during the Crusaders' Super Rugby clash with the Sunwolves.

Under the Sky Sport electronic programme guide description, viewers were able to read the "tasteless" message - which suggested it's hard to have a good time in Christchurch.

The broadcaster has now apologised for the remark.

The description read: "SKY Sport brings you LIVE coverage of the 2018 Super Rugby Season. A trip to Christchurch is never anyone's idea of a good time, especially if you play for the Sunwolves and are facing the Crusaders at AMI Stadium."

People took to social media to vent their anger over Sky Sport's gaffe, with many believing the stab at Christchurch is untimely with the city still repairing from the 2011 earthquake that killed 185 people.

Other suggested the comment was in poor taste given fans' frustration over the delay of a decision to build a new stadium.

"Given what Christchurch has gone through in recent years, and the fact that Crusaders coach Scott Robertson came out saying they need a new stadium seven years after the earthquake stuffed Lancaster Park, this is pretty poor taste," one person wrote on social media.

Another passionate rugby fan said: "I get what they (Sky Sport) are trying to do. But right now Christchurch needs support. We want to attract people to the city, not put them off coming.

"Dunedin thrived following their new stadium, and Christchurch can too but it would be nice to have backing of New Zealand's biggest sports viewing platform, especially since the Crusaders are one of the best performing and marketable Super Rugby franchises."

Others defended Sky Sport's description with some saying people need to learn to take a joke.

"Classic. I'm from Hamilton, people make fun of us all the time. It's fun. Why do people get rubbed the wrong way when someone makes fun of their city?" one Hamiltonian said.

"Gold from Sky. Gonna resubscribe just for the banter," another wrote.

Sky Sport has since backtracked over the description, apologising for any offence caused.

In the statement to the Herald, a Sky Sport spokesperson said their attempt at humour didn't "hit the mark".

"We apologise to anyone who was offended by the description of the Crusaders, Sunwolves game last Saturday.

"We value our Christchurch rugby fans, many of our SKY commentators and production crew are Cantabs, and we are very proud of the fact we donated $1,000,000 to the Christchurch earthquake fund over five years.

"While an attempt at humour was made here, we accept that it didn't hit the mark.

"We'll work to ensure that this type of thing doesn't happen again."