The owner of a live online camera broadcasting scenic parts of Napier is copping criticism for having the Triple Peaks flag in its view.

The popular Sir Ian Axford Memorial camera, situated on Napier's hill area, is currently showing the flag high on a neighbour's flag pole.

People on social media are calling for the image to be cropped - or the camera angle moved, so the flag can't be seen.

However, owner Paul Axford said he's okay with the flag being there.