While the candidate list for the Labour Party leadership remains to be finalised, a full scale campaign's already underway on social media.
Twitter accounts are already up and running - each staking a claim for the three main candidates, Grant Robertson, David Cunliffe, and Shane Jones.
And there's already some niggle - the account backing Shane Jones is accusing Grant Robertson of email spamming party members.
The Cunliffe backer is accusing Robertson's supporters of being nasty.
And the Twitter account backing Grant Robertson has managed to spell the MPs name incorrectly.