LISTEN LIVE TO NEWSTALK ZB

Newstalk ZB

ON AIR NOW

Keep up with
Newstalk ZB

Follow Us

  • Facebook
  • Twitter
  • YouTube

Select region

Site Search

Search Search

BREAKING NEWS

  Charges laid against alleged Ashburton gunman

Key says 100% Pure is "like McDonald's"

Share |

New Zealand News | Tuesday November 27 2012 9:50

Key says 100% Pure is

The Prime Minister is defending the country's clean green tourism image, arguing the 100% Pure slogan doesn't have to be 100% correct.

John Key is challenging the academics that have criticised the country's slogan saying it's not an accurate reflection of New Zealand's environmental state.

He says 100% Pure is a marketing campaign, like "McDonald's; I'm Loving It"

Mr Key is fairly sure that's not the case for everyone, all the time, when they're eating McDonalds.

He contends it's the same with 100% Pure.

Labour leader David Shearer says the Prime Minister isn't taking the environmental situation seriously.

"I thought that was really unfortunate.

"We have to work much harder in getting our 100% Pure really 100% pure rather than looking at McDonald's and saying 'gosh, it's something like McDonald's rather than 100% Pure.'

"We have to work harder on our environment."

Photo: Getty Images

Advertisement
I Heart App
Advertisement
  • Charges laid against alleged Ashburton gunman

  • Lessons to learn for Kapiti Coast District Council

  • National unconcerned by rise of minor parties

  • SH2 unpassable between Napier and Wairoa

  • Internet Mana candidate criticises Dotcom

  • New rule for credit card reporting agencies

  • Auckland Weather

    Today
    Showers
    H:16° L:
    Click for More Weather
    More Weather

    Judith Collins

    Have the latest Judith Collins allegations changed the way you'll vote?

    Vote Now

    View Results