| New Zealand News | Friday February 1 2013 20:14
The Hobbit films are expected to play a major role in drawing overseas visitors to the country.
Tourism New Zealand chief executive Kevin Bowler says while official figures won't be released until next year, there's already signs that the movie is making an impact.
"It's too early to see a lot of effect on arrivals. We are seeing some real good signs from the United States already with January preliminary arrivals looking very strong."
Photo: Getty Images