A day after its big launch, Disney announced that its new streaming service Disney+ has amassed 10 million subscribers in the
This number seems to back up Disney's claim on Tuesday that the platform crashed early in the day due to "the consumer demand" that "exceeded our high expectations."
Disney has been heavily marketing the new service across its TV networks and parks. The company projected that Disney+ will have 60 million to 90 million global subscribers by 2025.
Disney did not say how many subscribers came from Verizon, which is offering its customers a free year of Disney+, or how many were pre-orders. What remains to be determined is if those 10 million accounts will end up paying for the service beyond its seven day free trial.
Disney+ has a long way to go before catching up to Netflix, which has nearly 160 million subscribers worldwide.
Viewers who gave signed up have been greeted with disclaimers about racist and offensive content in some older movies.
"Dumbo," for example, had this statement at the bottom of the movie's description: "This program is presented as originally created. It may contain outdated cultural depictions."
The original "Dumbo" notoriously featured a character named Jim Crow, leader of a group of black crows, that was voiced by a Caucasian actor using a stereotypical African-American accent.
Director Tim Burton chose to not include the original crow scene in his live-action remake of "Dumbo."
He also omitted the scene in which black characters put up circus tents while singing "Song of the Roustabouts."
Disney is not the first studio to add a disclaimer on old titles that feature racial prejudices or other troubling content. For example, Warner Bros. used this on an old "Tom and Jerry" release:
"The cartoons you are about to see are products of their time. They may depict some of the ethnic and racial prejudices that were commonplace in American society. These depictions were wrong then and are wrong today. While these cartoons do not represent today's society, they are being presented as they were originally created, because to do otherwise would be that same as claiming these prejudices never existed."
For $9.99 a month, Disney+ subscribers have access to some of the company's biggest brands, including Marvel, Star Wars, Disney Animation and Pixar. The service will be available in New Zealand on Tuesday.