The former editor of the New Zealand Woman's Weekly is hoping the iconic magazine will be revived.

Jenny Lynch’s new tell-all memoir is Under the Covers – Secrets of a Magazine Editor, which looks at the golden years of print journalism.

As her book hits the stores, the former editor of the New Zealand Woman's Weekly reflects on the demise of Bauer Media in New Zealand, and with it her old magazine.

She told Simon and Phil there is still a huge market for readership and advertising, and hopes someone will pick the title up.

LISTEN ABOVE