The time has come: After months of toughing it out, Melburnians will awake today to a reopened city.

Melbourne residents flocked to pubs and retail stores at 11.59pm last night to mark the easing of restrictions with a cold drink and celebratory shop.

While many Melbourne residents marked the end of lockdown with a drink at the pub, there were others that had something else they were desperate to do.

People flocked to the 24-hour Kmart stores across the city and lined up out the front of the stores until the doors opened at 11.59pm.

So many people were desperate to get through the doors that Kmart had to set up a booking system to keep numbers under control.

"We will open our doors on Wednesday 28th October, but for your safety, we will limit the number of customers allowed in a store at one time for stores located in Metro Melbourne," Kmart said on its website.

"Our Social Q app is here to save you time and get you into store as quickly as possible during busy periods – either use the app before you leave home to save your spot in store, or if there's a line when you get to store, use the app to save your spot without lining up."

Along with retail and hospitality venues reopening, people can now leave their homes for any reason, beauty services can resume, 10 people can gather outdoors, weddings can have 10 guests and 20 people can attend a funeral.