Facebook owner Meta is set to unveil its new app to rival Twitter.

'Threads' is a text-based conversation app that will be linked to Instagram, which teased a Twitter-like micro-blogging experience.

US Correspondent Richard Arnold told Tim Dower this isn't the first time Meta has tried to replicate popular forms of social media.

He says many have tried to dent Twitter in the past and failed, but Meta has copied other rivals in the past with stories aimed at Snapchat and reels rivalling TikTok.

It's set to release as early as tomorrow.

LISTEN ABOVE