The pressure is going on social media platforms to clean up their act following the mosque shootings.

The live streaming of the massacre over Facebook by the gunman was uploaded 1.5 million times.

Prime Minister Jacinda Ardern says hate speech has no place on the platforms and that's been acknowledged by those who run them.

She is calling on all social media platforms to demonstrate some responsibility.

Advertisers are also exploring the idea of how a forced financial blow to social media could bring changes to user protection.

New Zealand Association of Advertisers chief executive Lindsay Mouat says those advertising on social media don't want to see the platform used in terror attacks again.

He told Mike Hosking it's not a response to social media, but the role of live streaming.

"Platforms like Facebook need to review how live streaming works. If Facebook isn't willing to accept a review, then live streaming shouldn't exist at all. It just happened so fast and we don't want to see this happen again."

Mr Mouat says Facebook seem unwilling to address risks with live streaming. He says he would be happy to see live streaming undergo some big changes.

"They need to find a solution to this. They have the capability to do something about this, look at how they can target individual consumers with ads.

"Facebook could only allow live streaming from verified accounts, that is one simple solution that could be put in place, along with many others."