NZ animation company behind viral US advertisement

Author
Newstalk ZB,
Section
Audio,
Publish Date
Monday, 4 February 2019, 9:00a.m.
Photo / Getty Images

Nearly but not quite for a New Zealand animation company.

Flux Animation was tasked by Fiat Chrysler Automobiles to make a Super Bowl ad for Ram Trucks.

While missing out on a TV spot, it has gained more than six million views online.

Flux Animation executive producer Joshua Forsman told Mike Hosking they based the ad on the LA Rams and says they had to prove they were the right studio for the job.

"Taking their brand new truck which they are very proud of was a great challenge. Bringing that into 3D was a nervous point as well, so we had to prove we were the right studio for it."

With competition fierce among filming industries to snare a sport in the famous sporting event, Forsman says they had to pull out all the stops to ensure everything went smoothly.

"They contacted us about producing a West Coast to East Coast journey starting in the Hollywood hills and then heading to Atlanta which is the home of the Superbowl. It was a great honour to be able to produce something like this"

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