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Dr Bodo Lang: Bad food content not balanced by the good

Author
Newstalk ZB Staff ,
Publish Date
Fri, 28 Apr 2017, 8:35AM
Bodo Lang from Auckland University told Larry Williams manufacturers can have a high sugar content in their product, then add fibre or protein to pull up its ranking (Stockxchng)

Dr Bodo Lang: Bad food content not balanced by the good

Author
Newstalk ZB Staff ,
Publish Date
Fri, 28 Apr 2017, 8:35AM

A marketing professor has joined the chorus of experts asking for an overhaul of the Health Star Rating system.

A two year review of the rollout of the system is due out this afternoon.

Bodo Lang from Auckland University told Larry Williams manufacturers can have a high sugar content in their product, then add fibre or protein to pull up its ranking.

He says that's not a very sane approach.

"It's a bit like saying I'll give you a box of cigarettes to smoke, and I'll also give you three green apples to eat. Overall you're still worse off - the apples don't compensate for the nicotine."

Bodo Lang said if there's too much of the bad stuff in a product, it shouldn't get a good rating.

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