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Plumbers defend Yellow Pages, say books an important part of their advertising

Author
Newstalk ZB,
Publish Date
Wed, 31 Mar 2021, 5:17PM
Photo / Getty Images
Photo / Getty Images

Plumbers defend Yellow Pages, say books an important part of their advertising

Author
Newstalk ZB,
Publish Date
Wed, 31 Mar 2021, 5:17PM

Business owners are defending the yellow pages among calls to scrap the directory.

National's environment spokesperson Scott Simpson says the books often end up the landfill.

But Auckland Plumbers Group say it's an important part of their advertising.

Director Andrew Durrens told Heather du Plessis-Allan it's an important marketing strategy.

He says he uses Google advertising  - but never puts too many eggs in one basket.

"We all have different marketing strands, we use digital advertising but are absolutely on board with the Yellow Pages directory as well."

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