Inflation isn’t just hitting your wallet.

It’s also hitting companies and investors.

Fisher Funds’ Sam Dickie told Andrew Dickens companies are trying to control costs, which will only get them so far.

“The most important thing is whether companies can pass on those costs to their customers and for that you need is pricing power. And what I mean by that is the ability to raise prices by at least as much or ideally more than your costs are going up and, and this is really important, not lose customers.”

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