The Financial Markets Authority (FMA) has pulled a controversial video campaign accused of mocking fraud victims.

As part of Fraud Awareness Week, the FMA partnered with comedian Tom Sainsbury to depict a 'Boomer Dad' getting scammed out of his planned trip to France.

New data released from banks showed that New Zealanders lost almost $200 million in scams in the year to September.

Financial adviser Rachelle Bland says this video campaign shamed the people the FMA was designed to protect.

"I think it's a case of inappropriate targeting. Maybe it's catchy, but it's really not appropriate to laugh at people who've been scammed."

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