Sealord has spoken out publicly for the first time since Foodstuffs North Island cancelled a large chunk of its frozen fish range.  

The company says it's decreasing products in New World and Pak n Save in the North Island by 50 to 70 percent, reducing the number of products from 24 to between 4 and 11.  

Sealord's chief executive Doug Paulin told Heather du Plessis-Allan it’s nothing personal and that Foodstuff’s North Island are looking to implement similar measures across other categories. 

“This is something they’re doing across both of their banners, Pak’n’Save and New World, and across all categories. It just happens that ours is one of the first to be done.” 

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