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Ethique founder set to reduce plastic bottle waste with newest start-up venture

Author
Newstalk ZB,
Publish Date
Mon, 13 Nov 2023, 8:03pm
A multi-billion-dollar Chinese water bottling giant is having its consent to take over a Whakatāne aquifer challenged in the Court of Appeal this week. Photo / 123rf
A multi-billion-dollar Chinese water bottling giant is having its consent to take over a Whakatāne aquifer challenged in the Court of Appeal this week. Photo / 123rf

Ethique founder set to reduce plastic bottle waste with newest start-up venture

Author
Newstalk ZB,
Publish Date
Mon, 13 Nov 2023, 8:03pm

The brains behind New Zealand's largest regenerative beauty brand has her eyes on a new sustainable venture.

Brianne West plans to reduce the use of single-use plastic soda bottles with ‘Incrediballs', tablets that add fizz and flavour to a glass of water.

West says ‘Incrediballs' will be packaged in fully home compostable wrapping to prevent moisture from damaging the product before use.

"We found a company in the UK that literally just patented new technology, that means this product is a lot more stable environmentally."  

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