The bad food taste awards dished up by consumer yesterday were fascinating, weren’t they?

I always find it interesting what purports to be healthy but isn’t, what claims to have health benefits but doesn’t.

It’s always a revelation. Why is this? Why do we get sucked in by claims of 99 percent fat free? Surely we know that that must mean they’re hiding some other evil like sugar somewhere?

I think we do actually know this, we just choose to ignore it, because we want to believe the packaging, we want to believe that we’re choosing something healthy or good for us.

We know it seems too good to be true that the nice and natural probiotic oat bar is a good source of fibre with no artificial flavours or colouring, but we must also know deep in the pit of our hungry tummies that it’s also a whopping 22 percent sugar. But somehow we shunt that bit to the back far reaches of our minds and focus on the key words – fibre, all natural, probiotic.

But in reality, two whole teaspoons of sugar in every bar. Damnit. Muesli bars and cereals have long been in the gun for being unhealthy, all that nutritionally balanced bs, why do we fall for it?

As for the vitamin water, how on earth do they live with themselves marketing something as vitamin water when every serve has five teaspoons of sugar? Outrageous.

The worst for me personally was the Lewis Road Creamery collagen milk, mainly because i am such a fan of Lewis Road creamery anything. I am on the verge of not caring whether it’s actually good for me or not. To be fair, I don’t usually drink the collagen one, and I’d always take collagen claims with a giant grain of salt anyway, given the collagen trend is massive, but doctors will tell you the amount of collagen needed to ingest to have any real impact would be bucket loads of the stuff. So I wouldn’t be someone who’d think drinking some milk with it in, is going to revolutionise my joints. But that’s not the point.

They did the right thing and dropped their claims that it’d regenerate joint cartilage, but it hasn’t put me off their milk because I’m a dedicated fan.

So who really is to blame here? Is it us for turning a blind eye to health claims because we just love the product? Or is it the company for deluding us into thinking we’re doing good things for our bodies when we probably know we’re not.

• Bad Taste Food Awards exposes foods that aren't as healthy as they appear

There is enough information available these days for most of us to know that anything processed is a slippery slope of additives that aren’t going to serve us all that well. We know eating naturally and eating whole foods is our best option. But look, sometimes you just feel like some beehive shaved ham despite the salt content, and sometimes you just woof down an oat bar and pretend the sugar wasn’t there. I think as long as we’re doing it in moderation and we’re not treating food manufacturers like doctors or nutrition experts, then we’ll probably all be OK.