Toy sellers are being urged to buck up.

The Commerce Commission finds many companies are putting packaging on toys that carries labels stating they're not suitable for children under 3 years old.

Head of Consumer, Stuart Wallace told Kate Hawkesby the toys in this case were clearly intended for use by young children and businesses cannot use such labels to avoid their legal responsibilities

"The most common theme is that traders aren't aware of the regulations, or they only have a passing knowledge of them."

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