Matariki is about resetting and remembering those who have died in the past year.

Chief Executive of Tātou - a Māori cultural marketing and communications agency, Skye Kimura doesn't want Matariki to be used as an excuse for sales.

Matariki will be marked as a public holiday for the first time this Friday.

Kimura told Tim Dower we should learn what Matariki is about.

She says she sees Matariki as being different to other holidays.

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