Wellington ethical garment manufacturer Little Yellow Bird will begin recycling its products when they reach the end of their wearable life, making it the first New Zealand fashion brand to close the loop on its supply chain.

The business has just had its garments certified by a European textile recycler and will send its first shipment of 1,000 kilograms of worn out garments next month.

The used garments will be broken down into a pulp which is blended into a new yarn and woven back into new textiles.

Little Yellow Bird founder and CEO Samantha Jones joined Kate Hawkesby to talk about the business model.

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