Everybody loves hearing stories of Kiwi start-ups using kiwi ingenuity to take on the global business market.
A local footwear company based in Wellington says they have developed the world's lowest carbon footprint sneakers.
YY Nation are launching their environmentally friendly sneakers both here and in the U.S this morning.
Founding Director Jeremy Bank told Kate Hawkesby algae and sugar cane are being used as a substitute to harmful chemicals in the outer soles.
“There’s been all sorts of challenges but it’s great to be at this point where we’re launching...It’s about doing things in a new way.”