A new company aimed at getting Māori products to Chinese consumers is getting ready to kick off.

Eleven companies have come together with the help of the Government to create the Hui Māori Collective.

Chair Hayden Johnston told Kate Hawkesby the online business will benefit both countries.

"Customers in China will be able to buy our wine and honey and other products and experience products of New Zealand, knowing it is the real thing."

He said the business will launch on the fifth of November in Shanghai.

LISTEN ABOVE AS HAYDEN JOHNSTON SPEAKS WITH KATE HAWKESBY