There's concern that outcomes for New Zealanders living with dementia are going downhill, fast.
Alzheimers NZ's Dementia Economic Impact Report shows dementia among Māori, Pasifika and Asian communities will more than double by 2050.
It also estimates dementia will cost us nearly six-billion dollars a year by then too -- and one in four Kiwis will die with the condition.
Chief executive Catherine Hall says our support services for those living with dementia are woefully inadequate.
"We need to be getting ready and starting to tackle this big and growing challenge now, because it isn't going anywhere and it is only going to get worse."