New Zealand’s food reputation is seen as paramount to keeping our image afloat on the world stage.
An overseas-based Kiwi PR expert says our messaging to the world must swivel - from being all about visiting New Zealand, to consuming our products.
New York-based Brian Sweeney told Kate Hawkesby the number one job for the economy is to keep the backbone of our agriculture industry ticking.
He says grass-fed and nutrient dense foods will become pivotal in keeping the economy going, and maintaining our image internationally.
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