Marketing expert: Mandatory vaccinations a good P.R move

Author
Newstalk ZB,
Publish Date
Wed, 27 Oct 2021, 10:06AM
(Photo / Getty)
(Photo / Getty)

Marketing expert: Mandatory vaccinations a good P.R move

Author
Newstalk ZB,
Publish Date
Wed, 27 Oct 2021, 10:06AM

A senior marketing lecturer sees mandatory vaccinations as a good P.R move. 

The Government is requiring 40 per cent of our workforce to be vaccinated. 

Staff will have to be vaccinated at any business that requires vaccine certificates. 

Auckland University marketing expert Bodo Lang told Kate Hawkesby the vast majority of Kiwis have done the right thing and got the jab. 

He says now they're just waiting on a few others to do the same. 

“I think the vast majority of New Zealanders will be viewing this very positively.” 

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