Two people have complained to the Advertising Standards Authority that vaping products have been promoted on TV.
ASA chief executive Hilary Souter says both parties questioned why vaping ads were being shown when there's a blanket ban on advertising cigarettes.
The complaints have sparked a furore of feedback on talkback over what sort of ads are acceptable.
Callers to Andrew Dickens shot down the idea of vaping ads as promoting a dangerous product.
However, callers Aiya and Tyson also raised concerns over ads for fast food and alcohol and whether those are acceptable.
John said that putting these ads on television will only lead to an epidemic.
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