Australia's military veterans will be able to board planes first and be acknowledged by in-flight announcements, in a new plan for recognition.

Virgin Australia says it wants to honour veterans by giving them the perks.

It follows the Prime Minister Scott Morrison's announcement of a military discount card for veterans.

Defence Industry Minister Steven Ciobo says it's part of a wide-ranging approach to supporting veterans.

"We're investing a lot more money into, in particular, veterans counselling services to help them with the psychological adjustment. We're also investing through the White Card in making sure their health is more robust and we provide support where we can."

However, callers to Andrew Dickens were more mixed about where or not the same treatment should be given here.

Caller Ian asked if one occupation was more deserving of special treatment than others, pointing out that careers such as water treatment do more to protect our wellbeing than the military.

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