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VIDEO: UFC sold for $4 billion

Author
Newstalk ZB Staff ,
Publish Date
Tue, 12 Jul 2016, 8:07AM

VIDEO: UFC sold for $4 billion

Author
Newstalk ZB Staff ,
Publish Date
Tue, 12 Jul 2016, 8:07AM

It's a big day for UFC.

The mixed martial arts league is being sold for a whopping $4 billion dollars to a group of investors led by talent agency WME-IMG.

It's the biggest sale in sports history, dwarfing previous sales of any sports franchise.

The previous record was held by the Los Angeles Dodgers, which was bought out of bankruptcy for $2.1 billion back in 2012.

UFC - which stands for ultimate fighting championship-- launched in 1993 and is the world's biggest and most successful mixed martial arts league.

UFC President Dana White will stay on to run the UFC, which has grown from a money-losing promotional company in a minor sport into a global entertainment brand.

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